News

Shooting Analogies

Being in the ammo business you tend to notice every time people use gun or ammo related analogies in their every-day speech. It is surprising how prevalent it is.  For no particular reason, a year or two ago, we started writing them down onto what became our Master List of Shooting Analogies.

For your enjoyment we decided to “pull the trigger” on posting our “master list.” Post back if you know of others we should include on the list.

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Bench-rest shooters: “You’re gonna love this box.”

Recently one of our employees was at the range and other shooters began to gather around his bench. Of course he presumed it was because of his prowess as a marksman. But instead of asking for his autograph or his expert advice, they asked him, “Where did you get that box?!” referring to the plastic box that Peterson Cartridge had made to send casings to their retail customers.

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Match-Grade Brass

.338 Lapua

You are at the bench with the riser of your custom .338 Lapua stock against your cheek, and the butt is comfortably adjusted in your shoulder pocket.   You give your breathing and heartrate a quick acknowledgment.  You focus the crosshairs as you blur out your distant target.  You become oblivious to everything else around you. 

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32 Firings

Recently our ballistician had some extra time in his schedule, and asked what he should work on next. We said, “Just for the heck of it, see how many times you can fire our .308s before you experience failure.” So that’s what he set out to do.

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Peterson Cartridge Announces Wide-Scale Availability of Match-Grade Brass Cases; Hires Industry Veteran to Lead Business Development

(October 3, 2016) Peterson Cartridge today announced the wide-scale availability of its first casing calibers: .338 Lapua Magnum; .308 PALMA; .260 Remington; and .308 Winchester. In addition, Joe Coury has been named director of development for the company and will be responsible for building relationships with OEM customers, cultivating strategic alliances with industry partners and setting the overall sales and marketing strategy.

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